Keep your SEO calendar up to date

As a website develops over time there is a need for changes to made. From the large substantial changes to tiny, only just noticeable ones. It is good web marketing practice to note down when changes like this happen. Here are some hints at what types of event should be recorded for your SEO campaigns:

Website marketing campaigns

It doesn’t matter if an online marketing campaign requires a website change or not, any marketing initiative will have an effect on search engine optimisation rankings. You may notice the difference in the amount of new links you acquire or the rising levels of enquiries made to your website. By keeping a calendar of the website marketing carried out with start and end dates you can determine why there was a peak in results. When analysing data at a later date this can be helpful in accounting for certain fluctuations.

Social media campaigns can have a massive impact on your SEO results. The relationship between the two disciplines is well documented and SMO’s impact on your SEO campaigning should not be underestimated. By setting up your profile on a high profile website such as Facebook you will see a big boost in traffic. All social media campaigns should be noted down so that you can track the effectiveness of any new initiatives on your search marketing results.

Search engine changes

From time to time search engines will make changes and this can impact traffic levels. Again, it makes sense to keep a note of any known changes to determine whether it has made any difference to your results. Google makes changes on a regular basis and they can be difficult to track. However where there is a publicised change put it on the calendar and later analyse whether it made any impact.
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